What is Digital Marketing?
The term ‘Digital marketing’ summarizes all the means of marketing carried out through electronic devices or internet. Social media marketing, email marketing, search engine optimization, and every other method which leans towards the digital medium comes under digital marketing. In the digital era, it is essential to adopt and adapt to new methods to survive and thrive in the industry.
The 7 obvious reasons for startups to embrace digital marketing
1.Reduces The Budgetary Constraint
The startup environment, where everything is on a budget, can make the most with digital marketing. Compared to the conventional methods of marketing (billboards, newspaper advertisements, pamphlets, and so), digital marketing is highly affordable and efficient. Also, the returns of digital marketing are higher than that of the conventional methods. The reason is simple: soaring craze for the digital media.
2.Suitable For All Scenarios
As we have seen, digital marketing is just a collective term for a variety of unique methods of marketing. Based on the requirement and strategy, the best way to publicize and build a reputation can be analyzed and chosen to serve the purpose. The methods can be chosen differentially to suit the situation.
Every marketing technique has its pros and cons, and that is something to be mulled over before settling on the method, not because of the possibility of choosing the wrong method as there is no such thing as wrong or right method, but for the ease of implementation and to increase the possibility of quick success.
3.Increased Scope
Digital Marketing can be wired to befit the demands of a certain region, or a country, or even encompass the whole world. Done right, digital marketing can place you atop the tech giants and world leaders. Considering the startup situation where the first hurdle is to get people to use your product, digital marketing is the one-stop solution for all the situations alike.
4.Mobile Friendly
In today’s world, it is quite hard to spot someone without a smartphone. Although it is perceived as the town-crier of harm, it is undeniable that it has brought us together and connected us to the rest of the world. It also paved a sophisticated way to reach out to your potential customers all over the world and showcase your product. Smartphones have become a part of life, and you can market your product every second the screens are looked at.
5.Incorporates Multimedia
There is always a soft corner for pictures and videos. The reason behind is that Images and videos convey the point efficiently and it takes much lesser time to understand the means through multimedia than the plain text. And with reducing attention span, of course, multimedia has grown more prominent. Further, pictorial representation has been in close association with humans much before from the period known. Digital marketing makes use of the multimedia effectively to reach the target.
6.Enables Tracking
Digital marketing assists with invaluable data on your campaigns and customers. How your ads are perceived and received? How many looked into the ads and visited the website? How many disregarded your marketing methods? What method attracts visitors? The answers allow you to contemplate the information and come up with the absolute strategy required to elevate your business and your marketing standards.
7.Persuasion And Influence
Digital marketing is often seen only as the tool to publicize a product or service. The effective use of digital marketing involves influencing and persuading your potential customers to build the brand and drive sales. Marlboro’s advertisement, which dates back to the 1950s is an ideal example of the power of influence. The advertisement simply changed the way filtered cigars are perceived in the community.
If the Marlboro advertisement could revolutionize the industry in the pre-digital era, the scope has just increased ginormously. Digital marketing can instil the trust and reputation required to sway your potential consumers and convert them into your loyal costumers.
